Consumer research conducted by brands that will help a story get picked up by the trashy papers, such as Daily Star, Daily Mirror and The Sun. PR’s will brief a survey company on what they want the story to say and will manipulate consumers into answering the questions in a way that gives them the best story possible e.g. Scientists prove that are the most craved snack for pregnant women Dairylea Dunkers. In reality, pregnant women who answered the survey were given three options to choose from: Dairylea Dunkers, a healthy protein bar and rose flavored water


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