Named after famed mathematician Royston Davis, known to friends as Roy. David was the original creator of the 34,000,000 readership formula, which deduced that one story, 25 blocks down on the sidebar of shame on the Mail Online would be read by six people – or influencers – who would then tell 5.6m people each, most likely on shareable websites like Pornhub or through the comments section on The Voice homepage.


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