KPI
Key Performance Indicators are used to measure the success of a campaign or project e.g. 10 x national pieces of coverage. PR folk will always try to under sell and over deliver, although, will most certainly over promise and under deliver!
Key Performance Indicators are used to measure the success of a campaign or project e.g. 10 x national pieces of coverage. PR folk will always try to under sell and over deliver, although, will most certainly over promise and under deliver!
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