Target audience

A commonly used phrase that suggests a brand has strategic focus, when actually they want to speak to everyone who has a pulse and a purse. More often than not, the audience will be 18-24 year olds to offer agencies the impossible task of making an (e.g.) incontinence brand feel young and exciting because the brand manager is 14. Most likely white people.

Comments

So empty here ... leave a comment!

Leave a Reply

Your email address will not be published. Required fields are marked *

Sidebar