Sign off

The process of approving the work that you, your team and your collective 3,000 year careers have pored over for the last two weeks. Can exist in multiple levels across multiple brands. In agency, the process must be backed up by multiple e-mails that suggest management but in fact are an effective method of diverting blame if anything, once sign-off has occurred, goes wrong. Also to reference when a deaf person flips you the finger after you’ve thrown a water balloon at them.

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