DPS

A double page spread is two pages of the same article covering both pages of an open publication. It is the Holy Grail for PR’s in terms of coverage. Extremely rare. Some people argue that a DPS actually means two-page spreads, so four pages of content. Either way, when PR’s inform clients they’ve secured them a DPS of coverage, they’re either outright lying or have completely nailed it (unless of course it’s a DPS in the Basildon & Wickford Recorder)

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